Northwestern, Texas Dominate Week 7 Collage Football Social Media Landscape
EVANSTON, Ill. & AUSTIN, Texas – week 7 of the college football season saw Northwestern and Texas emerge as frontrunners in the escalating trend of playful, yet pointed, social media jabs directed at opponents. both programs leveraged clever imagery and strategic hashtags to celebrate victories and subtly troll rivals, highlighting a growing emphasis on digital engagement within the sport.
The practice, increasingly common among college athletic departments, aims to amplify team morale, engage fan bases, and generate buzz beyond the field. these online exchanges often follow wins, serving as a modern extension of customary post-game celebrations and rivalries. The stakes are relatively low – primarily brand building and fan interaction – but the impact can be notable in a landscape where social media visibility translates to recruiting advantages and increased revenue.
Colorado State Football initiated a notable exchange with a post featuring a dog collar with an attached “L,” referencing their recent contest. The tweet, accompanied by the hashtags #Relentless and #RamGrit, was published on October 11, 2025.
Liberty University followed suit after a 19-8 defensive victory over UTEP on Wednesday night. the Flames employed a “struck gold” reference directed at UTEP’s mascot in a post-game social media message. Senior kicker Jay Billingsley contributed significantly to the win, converting four field goals.
Missouri State Football also joined the fray on October 9, 2025, with a post referencing the 615 area code and a bear emoji, celebrating a victory and engaging with their fanbase using the hashtags #BearsWin, #OutHitOutHustle, and #ProveIt.
