Reports of Xbox Discontinuation at Retailers are Untrue
Breaking: Recent online claims alleging that major retailers Target and Walmart are removing Xbox consoles and accessories from their stores are false. Microsoft has confirmed it is indeed not exiting the console hardware business, clarifying that discussions surrounding its future plans relate to a recently announced expanded partnership with AMD.
The misinformation surfaced following reports of organizational restructuring within Microsoft, including layoffs impacting approximately 9,000 employees – roughly 4% of its workforce – to fund investments in artificial intelligence. This, coupled with price increases for xbox consoles and Xbox Game Pass, fueled speculation about the company’s commitment to the Xbox ecosystem. Despite these changes, Microsoft stated it has no intention of abandoning console hardware.
Microsoft’s clarification comes after a period of strong performance for Xbox, including a triumphant year for Xbox Game Pass prior to recent price adjustments, and critically acclaimed first-party game releases.The Xbox Series X|S consoles have been lauded as some of the company’s best hardware offerings, though their price point has been adjusted.
While Microsoft’s public image has faced challenges due to the aforementioned factors – layoffs, price hikes amidst record revenues (Surface revenue up 10% in FY22 Q4, while Windows revenue was down 2%) and unpopular business decisions – the company maintains its dedication to the Xbox platform and its community of players, developers, and partners. the company acknowledges the need to address negative perceptions and misinformation surrounding its plans.
