Los Angeles – Nike showcased a limited-edition Zoom Hyperflight “Warning Label” sample during NBA All-Star Weekend in Los Angeles, signaling a broader revival of the basketball shoe originally released in 2001. The iridescent gold sample, revealed alongside a return of Jason Williams’ Sacramento Kings player edition, is not slated for public release, according to Nike.
The re-emergence of the Hyperflight coincides with the 25th anniversary of the model’s debut and a renewed interest in early 2000s basketball aesthetics. Designed by Eric Avar under Nike’s Alpha Project, the Hyperflight was known for its lightweight construction and futuristic design, catering to agile players. The shoe’s original release featured Zoom Air cushioning technology.
Jason Williams, known as “White Chocolate,” has re-signed with Nike to support the Hyperflight’s retro launch. Williams hosted a SNKRS event in Los Angeles during All-Star Weekend to introduce the shoe, including his signature purple Sacramento Kings colorway, which is now available to consumers for the first time. Williams previously endorsed Nike in the early 2000s, then moved to And 1 before a period without a formal sponsorship.
Beyond the Williams’ PE and the “Warning Label” sample, Nike is planning additional Hyperflight colorways throughout 2026, including “Black/White” and “Hyper Pink” editions, all priced at $170. The “Warning Label” sample features graffiti-style “LA” branding on the heel and outsole, connecting it to past city-inspired Nike Basketball releases.
The return of the Hyperflight is occurring as Nike continues to draw inspiration from its early 2000s designs, as evidenced by the newer GT Future model. The company’s decision to re-sign Williams reflects a broader trend of leveraging former NBA players with established podcasting platforms for brand endorsements.
