Nike Unleashes August Sneaker Barrage
From Lego Collaborations to Iconic Revivals
Nike is set to ignite August with a diverse and eagerly anticipated lineup of sneaker releases, promising something for every taste. The month’s offerings include bold new designs, playful collaborations, and the much-loved return of classic silhouettes.
Novelties and Nodding to Nostalgia
August kicks off with a trio of distinctive drops. The Lego x Nike Air Max Dn, priced at $155 (SKU: IH7671-700), arrives August 1st, though its grade school sizing may limit adult collectors. Also on August 1st, the iconic Nike Dunk Low Panda returns in a classic black and white colorway, alongside a Dark Team Red iteration. These will retail for $125 (SKUs: HQ1965-100, HQ1965-600) and mark the beginning of a new design direction for the Dunk Low.
Later in the month, sneakerheads can anticipate the release of Nike SB’s inaugural Air Max 95 collaboration, the “Cactus Flower” edition, on August 22nd for $185 (SKU: HF7545-100). This partnership celebrates the Air Max 95’s 30th anniversary with a fresh design.
Celebrity Signatures and Bold Aesthetics
Basketball star Ja Morant’s signature line sees a significant expansion. The “Light Snow” colorway of the Nike Ja 3 is set for an August 5th release at $135 (SKU: HF2794-100), with potential exclusivity to China. A more vibrant “Max Volume” version will follow on August 15th for the same price (SKU: HF2793-600), offering an alternative for those outside the initial release region.
The legacy of basketball icon Kobe Bryant is honored with the August 23rd release of the Nike Kobe 3 Protro “Halo” at $210 (SKU: HM4351-100). This marks the first appearance of the Kobe 3 Protro in nearly a decade, continuing Nike’s tradition of releasing an all-white Kobe sneaker around his birthday.
Iconic Silhouettes Reimagined
Fans of classic designs will be pleased by the return of several beloved models. The Terror Squad x Nike Air Force 1 Low by Fat Joe reappears in a University Red and white colorway on August 1st, priced at $150 (SKU: II4391-100). This iteration revisits a popular collaboration from two years prior.
The Nike Air Superfly gets a lifestyle update with a faux pony hair construction in black on August 5th, costing $125 (SKU: HQ9148-001). Originally a minimalist running shoe, its transition into fashion continues.
The distinctive Nike Shox Ride 2 will feature a striking “Bright Cactus” colorway on August 6th for $210 (SKU: IH3356-010), showcasing an extreme design with distressed, acid-wash-like denim.
August 7th brings the Nike Zoom Spiridon “Hot Fuchsia,” a bold take on the 1997 cult classic runner, priced at $190 (SKU: IH3360-599). The comfortable and enduring silhouette receives a vibrant tonal purple treatment.
Athletic heritage is on full display with the Nike Air Diamond Turf returning in its original Emerald colorway on August 29th for $155 (SKU: IB2240-001), a nod to the debut of Deion Sanders‘ first Nike signature shoe in 1994.
A’ja Wilson’s Signature Star Power
WNBA superstar A’ja Wilson’s signature sneaker line expands with two new releases on August 8th. The Nike A’One “Sequoia” (SKU: FZ8605-301) at $115 draws inspiration from the iconic “Neon” Air Max 95. The Nike A’One “Draft Pick” (SKU: FZ8605-101), also $115, pays homage to the jumper Wilson wore when she was selected as the WNBA’s number one draft pick in 2018.
The Big Bubble Air Max 95 trend continues with the highly anticipated “Blue Spark” colorway on August 8th for $190 (SKU: IM7410-100). This release revives a sought-after 2011 design with the updated, larger visible Air unit.
A Look Back and Future Forward
The beloved Nike Air Foamposite One “Cough Drop” makes a highly anticipated return on August 15th, priced at $230 (SKU: IB2219-001). This marks the first re-release of this fan-favorite colorway in 15 years.
This extensive August lineup highlights Nike’s strategy of blending innovative designs with beloved heritage models, catering to a wide spectrum of sneaker enthusiasts. Last year, Nike reported a 2% increase in footwear sales, reaching $38.7 billion globally, underscoring the market’s continued demand for new and classic sneaker releases (Nike Q4 FY23 Earnings Call).
