Nike and Ares management Enter the Pickleball Arena
Sportswear giant nike and alternative investment firm Ares Management have made their first moves into pickleball through a player endorsement and tournament sponsorship, respectively.
Nike Signs Anna Leigh Waters as Global Ambassador
Nike has signed a deal with top-ranked player Anna Leigh Waters. The 18-year-old will wear Nike apparel and footwear across all competitions and will also serve as a global pickleball ambassador for the brand. Waters previously had a deal with Fila that expired in 2025.
“Growing up, I watched my idols wear the Swoosh in their biggest moments, so joining the Nike family is a dream realised,” said Waters. “Nike is the gold standard in performance and I can’t wait to represent the brand on and off the court.”
Ares Management Sponsors Pickleball Slam
Ares Management has become the first title sponsor of Pickleball Slam, a new tournament featuring top professional pickleball players and celebrities. This marks a multi-year partnership between Ares and the event.
What is Pickleball Slam?
Pickleball Slam is a unique tournament format that combines professional pickleball with celebrity participation, aiming to broaden the sport’s appeal. The event is designed to attract a wider audience and increase the visibility of pickleball.
Why These Partnerships Matter
These investments from Nike and Ares Management signal growing confidence in pickleball’s mainstream potential. Nike’s endorsement of a leading player like Anna Leigh Waters demonstrates a commitment to the sport’s rising stars, while Ares’ sponsorship of Pickleball Slam highlights the event’s potential to attract significant viewership and brand exposure.
Key Takeaways
- Nike is investing in pickleball by signing Anna Leigh Waters as a global ambassador.
- Ares Management is the first title sponsor of the Pickleball Slam tournament.
- These partnerships indicate increasing mainstream interest and investment in pickleball.
