Top 2 Sports betting Stocks to Buy Before the NFL Season – According to TradingView
The upcoming NFL season presents a key chance for investors looking to capitalize on the booming sports betting market.TradingView highlights two leading companies poised to benefit: DraftKings and Flutter Entertainment.DraftKings (DKNG)
DraftKings currently holds the position of the second-largest online bookmaker in the United States, commanding approximately 25% of the market share. Operating in 25 states plus Washington, D.C., the company focuses exclusively on digital gaming, leveraging technology and aggressive user acquisition strategies.
Demonstrating strong growth, DraftKings added 3 million active users in 2024 alone, a testament to it’s effective marketing and customer loyalty. Historically, the company experiences increased betting volume at the start of the NFL season, particularly around branded games and fantasy competitions.
Financially, DraftKings appears to be at a turning point. Revenue growth is robust, and EBITDA margins are improving. Looking ahead to 2025, the company plans to implement a tax surcharge in states with high taxation rates, a strategic move to protect profitability, even if it potentially leads to a slight reduction in market share.
Analysts remain optimistic about DraftKings, citing its strong brand recognition, expanding casino offerings, and international growth potential. Wall Street currently maintains a “overweight” rating on DKNG shares, with an average price target of around $55. For investors seeking exposure to the anticipated surge in NFL betting, DraftKings is considered a strong contender.
Flutter Entertainment Plc (FLUT)
Flutter Entertainment, the parent company of FanDuel, is the undisputed leader in U.S. online sports betting, holding a 48% market share.FanDuel’s dominance is particularly pronounced during the NFL season, driven by its user-friendly interface, aggressive promotions, and same-game parlay bets, attracting millions of bettors.
Present in 24 states, FanDuel is frequently the first sports betting app downloaded by new users, providing Flutter with a powerful customer acquisition funnel.
Beyond the U.S., flutter boasts a significant global presence, leading the market in the United Kingdom and Ireland, and with its Australian brand, Sportsbet, holding a 45% market share. This geographic diversification provides resilience against regulatory changes and seasonal fluctuations.
Flutter’s strategy of reinvesting profits into marketing and technology has fueled consistent revenue growth. as the NFL season begins, FanDuel is expected to dominate betting on major games and overall volume.
Wall Street also rates FLUT shares as “overweight.” For investors, Flutter offers a combination of scale and stability, making it a compelling choice for capitalizing on the growth of the sports betting industry.
