Okay, here’s a breakdown of the key details from the provided text, organized for clarity:
1.Overall NFL Viewership (2025-26 Regular Season):
* Average Viewership: 18.7 million viewers per game broadcast window.
* Year-over-Year Growth: Up 10% from the 2024-25 season, and 7% from the prior year.
* Historical Context: The moast-watched regular season as 1989 (record of 19 million).
2. Performance by Broadcaster:
* NBC (Sunday Night Football): 23.5 million viewers (up 9%) – Highest overall viewership among networks.Combined linear and Peacock streaming.
* CBS: 21.25 million per gameweek (up 11%). Late Sunday doubleheaders averaged 25.83 million – the highest for any individual broadcast window.
* Fox: 25.28 million in the late Sunday doubleheader slot (up 9%). Overall average across all windows: 19.6 million (up 9%).
* ESPN/ABC (Monday Night Football): 16.5 million (up 10%). monday Night Football specifically averaged 15.8 million.
* Amazon (Thursday Night Football): 15.3 million (up 16%) – The highest for any season of Thursday Night Football as 2006, demonstrating the growth of OTT viewership.
3. Key Trends & Insights:
* Streaming Growth: Streaming services (Peacock, Disney+, Paramount+, netflix, Prime Video) are experiencing significant gains in viewership.Amazon Prime Video’s growth is particularly notable.
* media Rights Value: The current NFL media rights deals (2023-2033) are worth a reported $111 billion.
* Potential for Early Renegotiation: The NFL may begin renegotiating media rights deals as early as 2026, four years before the current agreement’s opt-out clause.
* Thanksgiving Game: The Dallas Cowboys vs. Kansas city Chiefs Thanksgiving game drew 57.2 million viewers.
4.Future Outlook:
* 2026 Super Bowl: NBC will broadcast the 2026 Super Bowl, expected to be the most-watched game and potentially the most-watched telecast of 2026 in the US.
Let me know if you’d like me to elaborate on any specific aspect of this information!
