MTV to Discontinue Music Channels after 44 Years, Pivots to Reality Programming
MEXICO CITY – MTV Networks announced today it will cease broadcasting its dedicated music channels – MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live – effective December 31, 2025. The decision comes as part of a strategic restructuring to adapt to evolving audience habits and the dominance of digital music platforms like YouTube, Spotify, and TikTok.
The move will concentrate resources on entertainment and reality content, which currently attract a larger viewership. While the core MTV channel will remain operational, focusing on reality programming, the shutdown marks the end of an era for music videos on television.
“On December 31, 2025, we will say goodbye to a part of modern music history,” a recent social media post highlighted.
MTV debuted in 1981 and fundamentally changed how music was experienced, becoming a cornerstone of pop culture for four decades. The network hosted iconic live concerts, award shows, and programs that shaped generations.
The closure reflects a broader shift in the music and media landscape, where consumers increasingly control when and how they consume music. MTV’s legacy, however, will endure through the memories of those who grew up with the channel and its continuing influence on contemporary pop culture.
“MTV was not just a channel, it was a cultural revolution who left an indelible mark on music, television and the youth of several generations,” the report stated.
