MSQ Sport + Entertainment Bolsters Leadership with Creative Partner

MSQ Sport + Entertainment has appointed Seth Jones as its creative Partner, adding him to their leadership team. Jones brings over 18 years of experience from agencies like Elvis, Analog Folk, Tribal Worldwide, COPA90, We are Social, and M&C Saatchi.

In his new role, Jones will oversee creative output across the agency’s client roster, building and guiding a team to deliver innovative work. He joins recent senior hires Georgia Bridgwood (Strategy Partner) and Kim Broadbent (Managing Partner), working alongside founders Steve Martin and Jamie Wynne-Morgan.

Jones previously lead integrated and social creative at M&C Saatchi London and helped lead creative output and key accounts at We Are Social.

I was raised by a sport-obsessed Dad and an art-obsessed Mum,and I netted out somewhere in the middle. This is a dream opportunity for me, to work with such a dynamic team at the advent of their already thriving venture. I’m energised by the chance to work on brands and properties in sport, entertainment and culture that people actually like, even love. MSQ Sport & Entertainment is off to a flying start, and I can’t wait to get stuck in and supercharge the creative output for the business and more importantly our world-famous clients and partners.

Wynne-Morgan and Martin commented on Jones’s appointment:

Seth has an unbelievable creative track record and is one of the most experienced creatives in our space. He is one of those truly discipline neutral creatives that can turn his hand to anything. His passion & dedication to the craft and the work is infectious. Seth has full autonomy to build the creative department that he believes will make us stand out from the crowd and we can’t wait to see what he can achieve.
Wynne-Morgan & Martin, Founding Partners, MSQ Sport + Entertainment

Bet365 Secures Exclusive Betting Rights at Allianz Parque

Bet365 has secured exclusive sports betting rights at Allianz Parque in São paulo, the home stadium of Brazilian Serie A club Palmeiras. The agreement, facilitated by WTorre, grants Bet365 all sports betting media assets within the venue.

The deal includes year-round brand exposure across Allianz Parque’s media platforms and a dedicated VIP box for 36 guests, offering access to matches and other events. This move comes as Brazil’s regulated sports betting market expands following new legislation approved in late 2023.

Paul Mitchell to Depart Newcastle united

Paul Mitchell, Sporting Director at Newcastle united, will leave the club by mutual consent at the end of June. Mitchell joined in July 2024,reuniting with CEO Darren Eales. During his tenure, newcastle won its frist major domestic trophy in 70 years, lifting the Carabao Cup in March 2025, and secured Champions League football for the 2025/26 campaign.

Mitchell stated:

It has been an honor to be part of the club and to work with some incredible people. The club is in great hands on and off the pitch, and is in a fantastic position to continue building. I’d like to wish everyone connected with Newcastle United a bright and triumphant future.
Paul Mitchell, Sporting Director, Newcastle United

British Triathlon Appoints Imogen Gaunt as Director of Brand, Engagement and Membership

British Triathlon has appointed Imogen Gaunt as Director of Brand, Engagement and Membership, marking the third addition to its executive team this month. Gaunt will focus on raising the profile of triathlon, growing participation, and improving engagement across the swim, bike, run community.

Gaunt brings experience in evolving brands, building communities, and implementing data-driven acquisition campaigns across grassroots, professional, and elite sports.

Gaunt said:

I’m looking forward to building on the work that has already been done through leveraging the performances achieved at the Olympics, Paralympics and other major events. I am looking forward to seeing how I can use my experience to help British Triathlon with participants, fans and the whole swim, bike run community.
Imogen Gaunt, Director of Brand, Engagement and Membership, British Triathlon

Royal London Opens Applications for Grassroots Rugby Award

Royal london has opened applications for its annual ‘Championing Women and Girls’ Grassroots Rugby Award’. The initiative recognizes four clubs annually, one from each union across England, Ireland, Scotland, and Wales, awarding each a trophy and a £10,000 grant to invest in their women and girls’ programs.

Building on Royal London’s commitment as a founding partner of the British & Irish Lions Women’s Rugby Team, the program supports the long-term development of women’s rugby across the UK and Ireland, recognizing clubs that champion participation, inclusion, and equality.

Shaunagh Brown, Royal London ambassador, stated:

Grassroots rugby is the backbone of the game, and as a former player and now coach, I see firsthand the positive impact it has. Whilst things are improving, there’s still a long way to go to give more women and girls the opportunity to experience rugby.
Shaunagh Brown, Royal London ambassador

Boxer fabio Wardley Secures Sponsorship Deal with Fleximize

Boxer Fabio Wardley has secured a sponsorship deal with Ipswich-based business lender Fleximize ahead of his upcoming fight against Justis Huni.The fight is considered a significant moment in Wardley’s career and will be broadcast live globally on DAZN.

Fleximize, which has grown substantially, stated that Wardley’s journey reflects the ambition seen in the small businesses it supports.

Peter Tuvey, CEO of Fleximize, said:

Fabio’s journey from Ipswich to the biggest stage in boxing mirrors the ambition we see in the small businesses we support every day.
Peter Tuvey, CEO of Fleximize