MSNBC Achieves Gains in Key Daytime Demo, Challenging Cable News Dominance
New data reveals MSNBC experienced growth in teh Adults 25-54 demographic during the total day period ending September 25, 2025, signaling a potential shift in the cable news landscape. while Fox News continues to lead MSNBC’s performance indicates increasing appeal to a crucial viewership segment.The cable news market remains intensely competitive, with networks vying for audience share and advertising revenue. This latest data is significant for advertisers and political strategists alike, as it demonstrates evolving viewer preferences. The gains made by MSNBC could influence future programming decisions and campaign messaging.
According to the report,during prime time,Fox News averaged 2,081,000 total viewers and 218,000 viewers in the Adults 25-54 demo. MSNBC drew 738,000 total viewers and 67,000 in the key demo, while CNN recorded 362,000 total viewers and 69,000 in the 25-54 category.
Looking at the total day figures, Fox News maintained its lead with 1,383,000 total viewers and 151,000 Adults 25-54. However, MSNBC showed enhancement with 494,000 total viewers and 47,000 in the demo, surpassing CNN’s 314,000 total viewers and 50,000 Adults 25-54.
In weekly show rankings, Fox News dominated, securing 14 of the 15 most-watched cable news programs. The Five led with 3.435 million total viewers at 5 p.m. ET. MSNBC’s The Rachel Maddow Show, airing Mondays at 9 p.m. ET, landed at No. 10 with 1.850 million total viewers and No. 13 in the Adults 25-54 demo with 162,000 viewers. The Five also topped the Adults 25-54 demo, averaging 311,000 viewers.
