Mogging Named Collins Word of the Year 2026
Making someone look inferior in appearance, confidence, or status has a new name in mainstream lexicography as “mogging” was crowned the Collins word of the year for 2026.
From Bodybuilding Roots to Mainstream Slang
The fast-growing slang term saw a 210 percent increase in its usage throughout 2026, according to data from Collins. Lexicographers at the dictionary publisher monitor databases that draw upon social media to track linguistic shifts. The word is believed to originate as a shortening of “Amog”—an acronym for the alpha male of the group—and first surfaced around 2016 within bodybuilding culture. From those gym forums, the term migrated into online manosphere communities before gaining widespread traction among Generations Z and Alpha.

Copywriter Rachel Quin, writing for Collins, noted that the expression has expanded far beyond physical comparisons. Teenagers now mog elite athletes, new video games mog older favorites, and your friend’s sourdough mogs the loaf you spent all weekend proving. According to Quin, if someone or something has made you look a bit rubbish by comparison, you’ve been mogged. The word functions as a playful put-down or a lighthearted compliment depending on the context.
Alex Beecroft, the managing director of Collins, observed that the selection highlights how younger generations leave a distinct mark on the English language. Beecroft stated that Gen Z and Gen Alpha adopted the word and turned it into humorous slang, making the language their own.
Shortlisted Terms Reflect Cultural Anxieties and Climate Change
Economic and political vocabulary featured prominently on the list. “Ghost job” captured the frustration of jobseekers encountering vacancies posted by employers with no intention of hiring. Meanwhile, “Manchesterism” entered the lexicon to describe the political philosophy associated with Prime Minister Andy Burnham, focusing on regional power devolution combined with economic growth and social progress.
Other lifestyle additions included “bixie,” a choppy hair trend shorter than a bob but longer than a pixie cut, sported by cultural figures such as Zendaya, Jessie Buckley, and Helen Mirren. The dictionary also noted “p(doom),” a mathematical representation of the probability that artificial intelligence will cause human civilization to collapse, alongside “fricy,” a portmanteau describing foods that blend fruity and spicy flavor profiles.
