TimesApps Introduces New Features for Enhanced User Experience
TimesApps has rolled out a significant update designed to improve user engagement and provide a more personalized experience. The new features focus on integrating marketing campaign data and user behavior analytics, aiming to deliver targeted content and services to its audience.
The update includes the implementation of Google Analytics (gtag.js) and facebook Pixel for tracking campaign performance and user interactions. Additionally,the Survicate JavaScript SDK has been integrated to facilitate user feedback and surveys,allowing for direct input on product advancement and content strategy. These tools are designed to work in tandem, providing a comprehensive view of user engagement across various platforms.
A key component of the update is the dynamic loading of these scripts based on user status and campaign activity. For non-prime users, the system checks for pre-existing site settings to determine whether to activate Google and Facebook campaigns. If these settings are not readily available,the system retrieves them from a designated API endpoint. This ensures that marketing efforts are activated only when appropriate and configured.
For prime users,the system prioritizes a tailored experience,potentially bypassing certain campaign activations or adjusting them based on their subscription status. The Survicate integration, in particular, allows for the setting of visitor traits, such as user subscription status and geolocation, to customize survey delivery and gather more relevant feedback. The system ensures that Survicate is initialized correctly, either by directly calling its methods or by listening for a ‘SurvicateReady’ event.
The TimesApps.toiplus_site_settings object is central to this update, holding configuration details for campaign activation. The system dynamically loads Google and Facebook event tracking scripts and the Survicate JavaScript based on the values within this object and the user’s prime status. This adaptive approach ensures that resources are utilized efficiently and that the user experience remains seamless.
In cases where initial site settings are not available, TimesApps utilizes a fallback mechanism by fetching the necessary configuration from a specified URL. This ensures that the system can adapt to different deployment scenarios and maintain its functionality. The update reflects a commitment to leveraging data analytics and user feedback to continuously refine and enhance the TimesApps platform.
