Mexico’s Auto Market Faces Ongoing Sales Slump

New car sales in Mexico continue to decline, dropping 5.9% this past June. It marks the third consecutive month of decreased sales, signaling potential challenges for the automotive industry.

Automotive Sales Dip

According to data from Inegi, a total of 116,000 units were purchased by consumers and businesses during June. That is a decrease of 7,332 light vehicles compared to the figures from the previous year.

While Chinese brands Chirey and Omoda stopping their data reporting impacted figures, other underlying factors contribute to this negative trend. In fact, global car sales are expected to decrease slightly in 2025 due to economic uncertainty (Statista).

Expert Analysis

Guillermo Rosales Zárate, executive president of the Mexican Association of Automotive Distributors (AMDA), stated the June result fell short of his organization’s projection of 119,033 units. The difference represents a 2.6% discrepancy.

“The economic and financial factors affecting vehicle demand have not seen any substantial positive changes.”

—Guillermo Rosales Zárate, Executive President of AMDA

The AMDA leader also explained that Mexico’s economic activity remains weak, resulting in continuous downward revisions of the country’s GDP growth forecast for 2025, which is contributing to the market slowdown.

According to Rosales, this recent data underscores his belief that a sustained recovery within the domestic market has yet to materialize.

Market Share and Top Performers

Cumulative sales for the first six months of 2025 reached 709,341 vehicles, representing a slight decrease of 0.2% compared to the same period in 2024. Nevertheless, it remains the second-best figure for the first half of a year since 2017.

During the first half of the year, Nissan held the largest market share with 128,823 units sold, or 18.1% of the total. This represents a 5.2% increase compared to the same period last year.

General Motors holds the second spot with 13.3% of total sales, which translates to 94,601 units. However, this is a 5.2% decrease from the first half of 2024.

Volkswagen comes in third place, possessing an 11.3% market share. They sold 80,489 vehicles, marking a 2.7% decrease compared to last year’s figures.

Other Key Players

Toyota sold 60,260 units, including Lexus, and secured fourth place with an increased market share of 8.5%. Kia ranked fifth, selling 52,942 vehicles, increasing its market presence to 7.5%, while Hyundai ranked ninth with 25,240 units, capturing a 3.6% share.

Mazda experienced double-digit sales growth, selling 49,909 vehicles for a 7% market share, placing it sixth overall.

Stellantis sold 41,259 units, giving them a 5.8% market share, while Ford sold 25,488 vehicles, mirroring Hyundai’s 3.6% share. MG Motor ranked tenth with a 3.3% market share, selling 23,240 vehicles.

Premium Segment

BMW led the premium segment, selling 9,236 units. Mercedes-Benz reported sales of 5,720 units, while Audi experienced a significant decline with 4,243 vehicles sold.