A shipment of chocolates from London sparked a revival for Meurisse, Belgium’s oldest chocolate brand, according to a report in HLN. The brand, founded in Antwerp in 1845 by Adolphe Meurisse, is experiencing a resurgence 180 years after its inception.
The rediscovery came in the form of a box of chocolates received from London, described as containing “magic” by those involved in the brand’s revitalization. Details regarding the specific contents of the box, or the identity of the sender, were not immediately available.
According to reporting in De Tijd, the current owners emphasize that the acquisition of Meurisse was not simply a name purchase. The investment signifies a deeper commitment to restoring the brand’s legacy, and quality.
Adolphe Meurisse established the first “chocolaterie” in Belgium in Antwerp. The brand’s current revival follows a period of dormancy, with the owners aiming to recapture the brand’s original prominence in the Belgian chocolate market.
