Meta Launches Ray-Ban meta Smart Glasses, Challenging Apple and Google
MENLO PARK, CA – September 17, 2025 – Mark Zuckerberg was spotted jogging in Menlo Park today while sporting Meta’s newest product: the Ray-Ban Meta smart glasses, featuring an integrated display. The launch marks a significant escalation in Meta’s push to establish itself as a leader in wearable technology and perhaps redefine personal computing beyond the smartphone.
The new glasses, developed in collaboration with EssilorLuxottica, represent a long-term investment for Meta, despite current market realities. analyst leo Gebbie of CCS Insight stated, “There is no realistic chance that connected glasses sales make this branch profitable in the short term.” However, Gebbie believes the move is strategic, aiming to “free up smartphones, a domain in which Meta was strangled by its Apple and Google rivals, and to control its own destiny in the field of portable connected objects.”
The Ray-Ban Meta glasses arrive as the smart glasses market is poised for substantial growth. Currently valued at nearly $2 billion in 2024, the sector is projected to reach $8.26 billion annually by the end of the decade, according to Grand View Research. Meta’s early entry positions it ahead of competitors like Google and Apple, who are preparing to release thier own smart glass offerings in the coming months. The company hopes to capitalize on this momentum and establish a dominant position in a future where computing extends beyond handheld devices.
