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Germany after 35 years of working with third-party distributors, enhancing access and support for retailers and consumers.">
MET Helmets Expands Direct Distribution to Germany
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Munich, Germany – July 1, 2025 – After three and a half decades of relying on distributors, MET, a leading bicycle helmet manufacturer, will now directly supply the German market from its Italian headquarters. this strategic shift promises improved stock availability, enhanced commercial terms, and dedicated support for German retailers and cyclists.
New Era for MET in Germany
Jo McAleer, Business development Manager at MET, stated the company is eager to forge closer relationships with German retailers and offer its complete product line, encompassing all price points and categories. The move is supported by a Germany-specific marketing campaign, beginning with an event at Challenge Roth, a prominent triathlon competition. [[source not in provided results]]
MET leverages over two decades of experience in direct distribution within key European markets like Italy and France, building a reputation for dependable logistics and customer service.This established infrastructure will be instrumental in ensuring a smooth transition for German partners.
Benefits for Retailers and Consumers
As a direct partner,retailers and end-users will gain access to several advantages:
- Full access to the MET and Bluegrass collections,including exclusive limited editions.
- Enhanced stock levels and more favorable commercial arrangements.
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