Fintech Disruptor to Share “Courage to the Brand” Secrets at MARKETING X Vienna
Vienna, Austria – As the marketing landscape rapidly evolves, a key player in the B2B fintech space is set to unveil strategies for challenging established markets at the upcoming MARKETING X conference. Christopher Mühlbacher,representing Pliant,will deliver a keynote address on “Courage to the Brand: How an up-and-coming B2B fintech mixes up the established market,” offering actionable insights for businesses aiming to thrive against larger competitors.
The MARKETING X conference, returning to the Novotel Vienna Central Station on October 15th and 16th, aims to foster cross-sector dialogue among Austria’s leading marketing professionals. Mühlbacher expressed enthusiasm for the event, stating, “We think it’s great that there is a regular, cross-sector forum for exchange wiht leading marketing players in Austria.The conference offers an excellent chance to pick up current trends, to put your own impulses and to actively contribute to the discussion.”
Mühlbacher’s keynote promises to demystify how a burgeoning fintech company can build trust and generate impact in a traditionally conservative market. “We would like to show the participants how we succeed in a more conservative habitat with large,established players to generate and build trust in Europe through strategic marketing measures across Europe,” he explained.”We also give insights into how we control our marketing activities in everyday life independently and effectively.”
Attendees can expect to learn practical strategies for competing with limited budgets and efficiently managing advertising campaigns. Mühlbacher highlighted the core takeaways: “How can you win with limited budget against long-established players and how to efficiently manage your advertising campaigns from a financial viewpoint.”
looking ahead to 2025, Mühlbacher identified several pivotal trends shaping the future of marketing. He emphasized the growing role of AI-generated content, while stressing the continued indispensability of human critical thinking and emotional intelligence.Account-Based Marketing (ABM), with its focus on hyper-personalized engagement with high-value target accounts, is also a key area of progress.
furthermore, Mühlbacher pointed to the increasing importance of brand and experience marketing, notably in the B2B sector, were emotional connection and tangible brand experiences at events are crucial. He also noted the rising influence of industry experts and employees as credible voices, with employee-generated content often outperforming traditional brand communications. agile, data-driven marketing, characterized by continuous testing and rapid optimization based on reliable sales data, will become even more critical.
Pliant’s sponsorship of MARKETING X underscores their commitment to the marketing industry. “We have been working closely with the marketing industry across Europe for a long time,” Mühlbacher stated.”Many challenges are similar, and thanks to our solution, we were always able to build close relationships with the industry and create real added value. Therefore, we support formats that promote professional exchange and at the same time give us the opportunity to follow developments and trends first-hand.”
About MARKETING X:
MARKETING X is a premier marketing conference held in Vienna, Austria, bringing together industry leaders for knowledge sharing and networking.The event focuses on current trends and future strategies in marketing.
About Pliant:
Pliant is a leading B2B fintech company dedicated to providing innovative solutions for businesses. they are committed to fostering growth and driving success within the marketing and financial sectors.
