Nearly One-Third Globally online ‘Almost Constantly,’ New Data Reveals
Tokyo, japan – In an increasingly connected world, a new Pew Research Centre survey reveals the extent to which the internet has become interwoven into daily life for billions. A median of 28% of adults across 24 countries report being online “almost constantly,” highlighting a growing dependence on digital connectivity.
The study, conducted between January and April 2025, paints a picture of widespread internet usage.Beyond those perpetually online, another 40% of adults surveyed access the internet “several times a day.” Notably, only 9% of adults across the surveyed nations reported not using the internet at all.
[Image of people using smartphones in Tokyo’s akihabara district.Caption: People use smartphones in tokyo’s Akihabara district in September 2024. (Tomohiro Ohsumi/Getty Images)]
The data underscores the internet’s role as a primary source of information, communication, and entertainment for a important portion of the global population. While the survey doesn’t delve into why people are online so frequently, it’s likely driven by a combination of factors including remote work, social media engagement, and the increasing availability of online services.
Key Findings by region:
The survey encompassed a diverse range of nations, utilizing phone surveys in canada, Europe, and parts of Asia, and face-to-face interviews in Latin America, Africa, and the Middle East. This multi-method approach provides a robust and nuanced understanding of global internet habits. (See map below for included countries).
[Image of a map showing the countries included in the analysis.]
Methodology:
The Pew Research Center analysis is based on surveys of 26,504 adults conducted between January 8th and April 26th, 2025. Respondents were asked about their internet usage frequency, with slightly differing phrasing used in the U.S. compared to other countries to ensure clarity and cultural relevance.
This data provides valuable insight for policymakers, businesses, and anyone seeking to understand the evolving digital landscape. As internet access continues to expand, understanding usage patterns will be crucial for addressing issues related to digital equity, online safety, and the societal impact of constant connectivity.
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