“Pink tax” Persists in Quebec, Studies Show Women Pay Significantly More for Everyday Goods
Montreal, Quebec – A persistent price disparity, frequently enough dubbed the “pink tax,” continues too impact Quebec consumers, with studies revealing women pay substantially more for comparable products marketed towards their gender. From makeup and hygiene items to clothing like bras, the cost of being female adds up, placing a important financial burden on women and sparking renewed calls for price openness.
recent research indicates women in Canada and Europe pay between 7% and 60% more for products like deodorants, soaps, and shampoos compared to their male counterparts.Eva Hartling, a researcher studying the phenomenon, emphasizes the cumulative effect of these seemingly small differences.”it also represents a financial weight for women,” she stated. While some experts deem the practice an “obsolete” marketing strategy, the industry continues to profit from it.
The “pink tax” isn’t a formal tax levied by the government, but rather a price difference based on gendered marketing. It requires careful comparison shopping, often involving differing product formats, to identify the disparity. Products geared towards women – including hygiene items, beauty products, and clothing – consistently carry a higher price tag.
Manufacturers frequently enough justify the higher costs by citing more elaborate advertising campaigns targeting women. Market research also suggests companies believe women are willing to pay a premium for personal care items. A 2023 study by the National union of Employees and Employees General of the Public Sector found Canadian companies charge, on average, 0.7% more for products marketed to women,even factoring in import rates.
A recent study published by MDPI, a scientific article publisher, confirms women pay 7% more for certain hygiene products. Other studies conducted in Canada and Europe have documented price differences ranging from 50% to 60%. The practice, while seemingly ingrained in the market, faces increasing scrutiny as consumers demand fairer pricing and greater transparency.
