Content Creators Now Second Most Requested Wish for Make-A-Wish Kids
PHOENIX,AZ – June 13,2024 – Meeting their favorite online personalities is now a top wish for children battling critical illnesses,with requests to meet content creators accounting for 32% of wishes granted by Make-A-Wish within the entertainment industry,second only to the music industry,according to a report by Axios.
The trend reflects the growing influence of YouTubers, TikTokers, and streamers on young people. A recent 2024 survey by Whop, a social commerce platform, found that nearly a third of Gen Alpha kids (ages 12-15) aspire to be YouTubers, while one in five want to become TikTok creators.
Make-A-Wish has seen a surge in these requests, with more than 50 creators and influencers becoming first-time wish-granters in the last year. In October,Make-A-Wish,Disney,and MrBeast hosted a gathering at Disneyland Resort where YouTube and other top creators granted wishes for 40 children.
“Digital creators have built strong, loyal communities based on authenticity and common interests,” said Jared Perry, chief revenue officer at Make-A-Wish America, in a statement. “When this connection is used to rally behind a cause like Make-A-Wish,it can generate significant donations and lead to long-term relationships with an entirely new audience.”
Content creators are also increasingly leveraging their platforms for philanthropy. MrBeast, through his 501(c)(3) non-profit Beast Philanthropy, has given away $1 million of toys, donated $1 million worth of dental work, and funded a gym for adaptive athletes in the past year alone. Beast Philanthropy donates 100% of its content and merchandise revenue.
Make-A-Wish relies on fundraising, donations, and partnerships to fulfill wishes. “By becoming ambassadors of Make-A-Wish, and featuring our mission regularly in their content, creators can inspire sustained support and make a meaningful difference,” Perry continued.
