Louis Vuitton’s Latest beauty Campaign Draws Inspiration From Roaring Twenties Art Deco
Paris – Louis Vuitton’s newest beauty line and a concurrent exhibition are steeped in teh aesthetic of the 1920s Art Deco movement, signaling a deliberate embrace of heritage and long-term brand building. The luxury house is showcasing the influence of the era, from its architectural motifs to its spirit of innovation, across both its cosmetic offerings and a dedicated display currently captivating audiences.
the connection to Art Deco isn’t merely stylistic; it reflects a strategic shift in perspective, according to Ian Rodgers, Chief Experience Officer at Ledger, formerly Chief Digital Officer at LVMH and instrumental in the launch of Apple Music. Rodgers described on a recent podcast how he initially found the company’s “100 year time horizon” for brand consideration surprising, but quickly understood “that the brand is the asset” and a long-term vision is essential. This philosophy is demonstrably present in Louis Vuitton’s current creative direction.
The exhibition features a reconstruction of Louis Vuitton’s 1925 stand at the landmark Art Déco exhibition, alongside archival materials from the decade. These historical pieces are presented in conversation with contemporary designs, including Nicolas Ghesquière’s 2020 cruise collection – inspired by New York’s Art Deco architecture – and collections from Men’s Creative Director Pharrell Williams, as well as designs by Marc Jacobs and Kim Jones, all echoing the energy of the Jazz Age. The beauty line itself incorporates geometric patterns and luxurious materials reminiscent of the period, extending the Art Deco influence into a new product category.
