Loewe Reports 9.17% Revenue Growth in Final Year Under Jonathan Anderson, Announces proenza Schouler Founders as New Creative directors
Madrid, Spain - Luxury fashion house Loewe announced today a 9.17% increase in revenue for 2024, reaching €885.2 million, marking the final year of creative direction under jonathan Anderson.while sales rose, net profit contracted by 24.26% to €157 million, according to a company statement. The growth follows a significant +62.59% increase in net benefits,up to €127.5 million,with projected continued positive growth of +23.14% anticipated for the end of 2024.
Loewe’s physical retail business remained it’s primary revenue driver, generating €866.7 million in sales – a 9.8% increase.This was supplemented by €129 million in wholesale revenue, €21.3 million in online sales,adn €18.5 million in dividends from participating companies including loewe Manufactures (€8.3 million), Loewe Italy (€1.4 million),Loewe Hermanos (€8 million),and loewe Australia (€0.74 million).
Geographically, the EMEA region led sales with €246.8 million (+18.7%), followed by Asia (€193 million, -13.8%) and Japan (€172.9 million, +27.6%). Notably, the United States experienced substantial growth, with sales surging 31.2% to €85 million, highlighting the firm’s potential in the US market.
The proclamation coincides with the formalized departure of Jonathan Anderson,effective March 17,2025,as he transitions to Dior. Loewe has appointed Jack McCollough and Lazaro Hernandez,founders of Proenza Schouler,as its new creative directors. The duo will debut their first collection for Loewe during Paris Fashion Week, signaling a new chapter for the Spanish luxury brand.
