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National Basketball League partners with Deltater for New OTT Platform
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The National Basketball League (LNP) announced a five-year partnership with Deltater,designating them as the “Official OTT Partner” through 2030. This collaboration aims to significantly enhance the fan experience through a revamped LNP platform.
The new platform is now live, offering fans improved access to Serie A2 and National Serie B basketball content. Subscribers who sign up before August 31st will receive a 10% discount. Subscribe here.
A Step Forward for Italian Basketball
LNP President Francesco Maiorana emphasized the league’s commitment to improving its digital offerings. “In recent months we have sought a new partner who would allow us to take a further step forward in terms of quality,to make the LNP channel even more accessible and full of content,” Maiorana stated.
Deltater CEO Andrea Marini echoed this sentiment, highlighting the partnership’s broader impact. “Through this partnership with LNP, we aim to improve the digital experience of the Fans of the Serie A2 and National Serie B teams and encourage the advancement of the Italian basketball movement,” Marini explained.
The Rise of OTT in Sports Broadcasting
This partnership reflects a growing trend in sports broadcasting: the shift towards Over-The-Top (OTT) platforms. OTT services deliver content directly to viewers over the internet, bypassing customary cable and satellite television. This allows leagues like the LNP to have greater control over their content distribution and engage directly with their fanbase.
The benefits of OTT for sports leagues are numerous. They include increased revenue opportunities through subscriptions, enhanced data analytics to understand fan preferences, and the ability to offer personalized content experiences. The LNP’s decision to partner with deltater positions them at the forefront of this evolving landscape.
Looking Ahead: Trends in Italian Basketball
Italian basketball has a rich history, but faces ongoing challenges in maintaining competitiveness on the international stage. Increased investment in youth development, coupled with innovative digital strategies like this partnership, are crucial for the sport’s future. The LNP’s focus on accessibility and content quality will be key to attracting and retaining fans in a competitive entertainment market.
Frequently Asked Questions
- What is an OTT platform? An OTT (Over-The-Top) platform delivers content directly to viewers over the internet, without requiring traditional cable or satellite subscriptions.
- How long does the LNP-Deltater partnership last? The partnership is for five years, running from 2025 to 2030.
- What leagues will be covered on the new platform? The platform will feature content from Serie A2 and National Serie B basketball teams.
- Is there a discount for early subscribers? Yes, subscribers who sign up before August 31st will receive a 10% discount.
- Where can I subscribe to the new LNP platform? You can subscribe at https://lnkd.in/dH76TBr.
- What are the benefits of the new platform? The platform offers improved accessibility, more content, and a better overall fan experience.
- Who is Deltater? Deltater is the official OTT partner of the LNP, specializing in digital platform development and content delivery.
