LFP Media Partners with samsung to Launch Ligue 1+ Streaming Service on Connected TVs
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Paris, France – The Professional Football League (LFP) announced a strategic partnership with Samsung Electronics on Friday, integrating the Ligue 1+ streaming submission directly onto Samsung’s smart television platform. This collaboration aims to broaden accessibility to Ligue 1 matches and enhance the viewing experience for football fans across France and internationally, just days before the platform’s official launch on August 15th.
Under the agreement, the ligue 1+ application will be pre-installed on all new Samsung televisions sold from August 15, 2024. Existing Samsung television owners, those with models purchased as 2021, will find the application featured in the “Editor’s Choice” section of their television’s main menu. The Ligue 1+ subscription is currently offered at a promotional rate of €9.99 per month.
Nicolas de Tavernost, Head of LFP Media, emphasized the importance of the partnership, stating, “We are delighted to collaborate with Samsung, a leading technology innovator and long-standing supporter of sports. Integrating Ligue 1+ onto smart TVs is a crucial step for LFP Media, ensuring a more accessible and immersive experience for fans directly within their homes.”
Ligue 1+ will broadcast eight out of nine Ligue 1 matches each week, spanning from Friday to Sunday. In addition to live game coverage, the platform will feature three original programs: “Kick Off” on Fridays, “90+1” on Saturday evenings, and “Ligue 1+ the Club” preceding the main sunday evening match. The service aims to provide complete coverage of France’s top football league.
The Evolution of Football Streaming in France
The launch of Ligue 1+ represents a important shift in how French football is consumed. Previously, broadcasting rights were largely held by conventional television networks like Canal+ and beIN Sports. The LFP’s decision to create its own streaming service reflects a broader trend in the sports industry, where leagues are seeking greater control over distribution and direct engagement with fans. This move mirrors similar strategies adopted by other major sports leagues globally,including the NFL with NFL+,and the NBA with NBA League Pass.The partnership with Samsung is a key component of this strategy, leveraging the widespread adoption of smart TVs to reach a larger audience. The french football market is currently valued at approximately €600 million annually in broadcasting rights, and the LFP hopes Ligue 1+ will capture a substantial portion of this revenue.
Frequently Asked Questions about Ligue 1+
- What is Ligue 1+?
- Ligue 1+ is the official streaming service of the french Professional Football League (LFP), offering live coverage of Ligue 1 matches and exclusive content.
- How much does a Ligue 1+ subscription cost?
- Currently, a Ligue 1+ subscription is available for €9.99 per month as part of a launch promotion. Pricing may change after the promotional period.
- Will ligue 1+ show all Ligue 1 matches?
- Ligue 1+ will broadcast eight of the nine weekly Ligue 1 matches, providing extensive coverage of the league.
- What Samsung TVs will have the Ligue 1+ app pre-installed?
- the Ligue 1+ application will be pre-installed on all new Samsung televisions marketed from August 15, 2024.
- Can I access ligue 1+ on devices other than Samsung TVs?
- While the initial launch focuses on samsung TVs, LFP Media has indicated plans to expand accessibility to other devices in the future, including mobile and web platforms.
- What additional content is available on Ligue 1+ besides live matches?
- Ligue 1+ offers three live shows: “Kick Off” on Fridays, “90+1” on Saturdays, and “Ligue 1+ the Club” on Sundays, providing pre- and post-match analysis and insights.
