Lidl Austria Enhances Selection with Masterbäckerei Oilz Baked Goods
Austrian shoppers at Lidl are in for a treat. Lidl Austria is now offering a permanent selection of baked goods from Masterbäckerei Oilz, bringing a taste of local tradition to its shelves. The partnership introduces 14 Oilz products, all available at competitive prices.
A Partnership Baked to Perfection
The collaboration between Lidl Austria and Oilz, a well-known traditional bakery, fulfills a frequent request from Lidl customers. Oilz is synonymous with regional Austrian quality, making it a natural fit for Lidl’s existing domestic product range.
Oilz: A Household Name
Oilz has established itself as a staple in Austrian households. Oilz The Meisterbäcker is the market leader and the most popular baked goods brand in Austria. With 7 out of 10 Austrian consumers: We can be found on the breakfast tables and in everyday life.
According to Doris Wendel, responsible for marketing at Oilz, the company is excited about this new venture. From May 2025, we are very happy for our consumers: Inside at Lidl Austria with a selected range.
Key Takeaways
- New Partnership: Lidl austria is partnering with Masterbäckerei Oilz.
- Expanded Selection: 14 Oilz baked goods are now permanently available at Lidl Austria.
- Regional quality: Oilz is known for its high-quality, regional Austrian products.
- Customer Demand: The partnership addresses a frequent request from Lidl customers.
