liaoning Province Fuels Consumption with Rich Experiences & Innovative Initiatives
Shenyang, China – Liaoning Province is actively stimulating its consumer market through a diverse range of initiatives, from showcasing regional specialties at trade fairs too embracing the “first launch economy” and boosting service consumption. These efforts are yielding positive results,with notable increases in both urban and rural resident spending,according to recent data.
The 6th Liaoning Trade Fair, currently underway, exemplifies this strategy. The fair offers a unique “one-stop shopping experience,” featuring products from across China and beyond – including robots from Liaoning, new energy vehicles from Guangdong, spices from Sri Lanka, and coffee from Malaysia. Visitors are not just shopping; they’re experiencing local cultures, as demonstrated by the popularity of Xinjiang‘s traditional songs, dances, and cuisine like dapanji (big plate chicken) and cheese bags.
“I have always wanted to go to Xinjiang, so I can experience it at my doorstep this time,” said Ms. Zhang, a resident of Huludao, Liaoning, highlighting the appeal of these immersive experiences.
This focus on creating “rich scenarios” is a key component of Liaoning’s broader economic strategy. The province is actively cultivating new business models and consumption experiences to drive market growth.
The “First Launch Economy” Gains Momentum
Liaoning is also capitalizing on the “first launch economy,” attracting businesses to debut products and experiences in the region. The opening day of the Shenyang Global Port Dynamic City drew nearly 100,000 visitors, while the inaugural launch week for the animation creative industry saw numerous regional and national firsts in terms of store openings, exhibitions, and premieres.
Service Consumption on the Rise
These initiatives are translating into tangible economic gains. In the first half of the year, Liaoning’s per capita service consumption expenditure rose to 7,495 yuan – a 7.5% year-on-year increase. Rural residents also saw a significant boost, with per capita service consumption expenditure increasing by 6.7% to 3,146 yuan.
Streamlining the Shopping Experience
Liaoning is also focused on improving the convenience of shopping, notably for tourists. The province has implemented initiatives like dedicated tax refund blocks and a “Code Processing” mini-program allowing overseas visitors to quickly process refunds via QR code. Furthermore,efforts to promote trade-in programs for consumer goods are gaining traction.
Liaoning’s success demonstrates a strategic shift towards prioritizing quality of life, enhanced consumer experiences, and cultural integration as drivers of economic growth. The province’s commitment to innovation and diverse offerings positions it for continued success in the evolving consumer landscape.
Keywords: Liaoning, China, Consumption, Economy, Trade Fair, tourism, Service Industry, First Launch Economy, Retail, Consumer Spending, Xinjiang, Shenyang.
