Demand for Legumes Growing: Retailers Urged to Expand Offerings
Berlin. Consumer appetite for pulses is strong, yet current supermarket selections are falling short of demand, according to a recent survey commissioned by the Union for the Promotion of Oil and Protein Plants (UFOP). Over half of respondents (53%) indicated they would like to see a wider variety of legumes available in stores.
consumer Interest Signals Possibility
The survey reveals a clear openness to incorporating more pulses into diets. Stephan Arens, Managing Director of UFOP, emphasizes the untapped potential for retailers. “The offer simply needs to be visible and appealing enough,” he stated.
Data from the survey demonstrates increasing legume consumption, with over 58% of participants reporting they ate dishes containing pulses in the past year. A significant majority – 61% – hold a positive view of legumes, and 70% believe they should be consumed more frequently.
Sustainability and Regional Benefits
European-grown pulses offer significant environmental advantages. They naturally enhance soil fertility, fix nitrogen from the atmosphere, and reduce reliance on synthetic fertilizers. Moreover, locally sourced and processed pulses contribute to strengthening regional economies and value chains.
Arens highlights the importance of retailer response, stating, “Increased shelf presence and a greater variety of products would help solidify this growing consumer interest.”
Promoting European Pulses: “THE FOUR FROM HERE!” Campaign
UFOP is launching a sales promotion campaign, ”THE FOUR FROM HERE!”, running from February 2024 to January 2027, aimed at increasing awareness and improving the image of European grain legumes in Germany and Austria. The initiative seeks to encourage consumers to adopt more balanced and lasting dietary habits.
Ultimately, expanding the availability of pulses benefits not only consumers but also the retail and agricultural sectors. Increased supply is expected to further drive acceptance and integration of legumes into everyday diets.
