Houston Entrepreneur Turns Personal Struggle Into Thriving Vegan Beauty Brand
HOUSTON, TX - November 25, 2025 – LAMIK Beauty, a vegan and non-toxic beauty line designed for multicultural women, is gaining traction through its partnership with WeLoveUs.Shop. Founded by Kim Roxie, the brand’s journey began with a personal challenge and has blossomed into a mission to redefine beauty standards with clean ingredients and inclusive storytelling.
Roxie initially launched LAMIK Beauty with a Houston storefront in 2018, but strategically closed it two years later to completely reimagine the brand. This pivotal moment led to a relaunch focused on fully vegan, non-toxic formulations catering specifically to the needs of multicultural women. The brand’s genesis was deeply personal, stemming from Roxie’s own experience with hair loss and a desire to create a natural, believable brow solution for others.
The brand’s initial offering,the Brow Kit,quickly expanded to include foundation,balancing moisturizer,mascara,and brushes – all formulated with natural and organic ingredients like oregano leaf,thyme,jojoba,rosemary,lavender,coconut,candelilla,and castor seed. These ingredients are intentionally chosen for their nourishing properties,prioritizing health over harm.
LAMIK Beauty’s commitment extends beyond product formulation. The brand is dedicated to eco-conscious practices and building a community centered around serving women with trustworthy products and formulas that honor their well-being. it champions a ideology that true beauty originates from within.
Today, LAMIK Beauty embodies the ethos of ”love and Makeup In Kindness,” reflecting its core values and dedication to empowering women through beauty rooted in wellness, intention, and integrity.
Consumers can shop LAMIK Beauty now at WeLoveUs.Shop.
