LaLiga and oshee Expand Partnership Across Europe, While FanCode Deepens Foothold in Indian Market
spanish soccer’s premier league, LaLiga, has significantly broadened its collaboration with Polish sports drink manufacturer Oshee, extending the partnership to encompass 43 European markets . This expansion, building on an initial partnership focused on Poland in 2023, solidifies Oshee’s position as a key partner in reaching European football fans.
Oshee’s Growing European Presence with LaLiga
The renewed agreement will see Oshee integrate its branding and promotional activities across a vast European landscape, excluding only Spain and Vatican City.The partnership will continue to prioritize co-branded marketing campaigns, leveraging the popularity of LaLiga stars to connect with consumers. Thes efforts will include eye-catching marketing materials featuring prominent players like Lamine Yamal and Robert Lewandowski of Barcelona,Kylian Mbappé and Jude Bellingham of Real Madrid,Julián Álvarez of Atletico Madrid,Nico Williams of Athletic Club,Mikel Oyarzabal of Real Sociedad,Georges Mikautadze of Villareal,and Antony of Real Betis.
Beyond brand visibility,the partnership will encompass a broad range of activations.These include in-person events, television commercials, digital advertising, and strategically placed point-of-sale materials. Notably, the collaboration is expected to heavily feature around the highly anticipated El Clásico derby between Real Madrid and Barcelona, scheduled for May 10th .
Oshee’s commitment to football extends beyond LaLiga, with existing partnerships including Real Madrid, Borussia Dortmund, Polish international stars Robert Lewandowski and Krzysztof Piątek, and the Polish national team and top-flight league. This strategic focus on football underscores Oshee’s ambition to enhance its brand recognition and market share within the sports industry.
FanCode Secures Extended coverage of Spanish Football in India
Concurrently, FanCode, the Indian streaming service, has secured an extension of its broadcast rights for key Spanish football competitions: the Copa del Rey and the Supercopa de España . This deal will provide comprehensive coverage of these tournaments to viewers across the Indian subcontinent, excluding Pakistan where Begin holds the rights. The Copa del Rey rights are secured for the 2025-26 and 2026-27 seasons, while the Supercopa de España rights will extend thru the 2026, 2027, and 2028 editions.
FanCode began broadcasting these competitions in the 2023-24 season,and this extension demonstrates their commitment to becoming the premier destination for Spanish football in India. Having already secured a five-year broadcast deal for LaLiga itself in 2025, FanCode is strategically consolidating its position as the go-to platform for Spanish football enthusiasts in the region.
Strategic Timing for Indian Viewers
The current edition of the Supercopa de España is being held in Jeddah, Saudi arabia, with the final scheduled for January 11th.This location offers a meaningful advantage for FanCode, as the time zone aligns favorably with Indian viewing habits, enabling prime-time broadcasts and maximizing audience engagement . This strategic scheduling highlights fancode’s understanding of the Indian market and its dedication to delivering a superior viewing experience.
Looking Ahead
These developments represent a win-win scenario for all parties involved. Oshee gains expanded brand visibility in a key market,LaLiga strengthens its global reach,and FanCode solidifies its position as the leading provider of Spanish football content in India. As both leagues and brand partnerships continue to evolve, fans can expect even more immersive and engaging experiences in the years to come. The continued growth of football viewership in India, coupled with strategic broadcast arrangements, promises a shining future for the sport in the region.
