KTM Sportmotorcycle GmbH has outlined strict terms of apply for press access to company information and materials, signaling a heightened control over its public image and intellectual property. The stipulations, detailed in a recent communication to media outlets, cover the use of press releases, photographs, videos, and other content available through the company’s online press center.
The Austrian motorcycle manufacturer, headquartered in Mattighofen, explicitly states that access to the press center and its resources is granted under specific conditions, including adherence to data protection regulations. Journalists and press employees are required to acknowledge and accept these terms before utilizing any provided content. KTM’s profile, as Europe’s leading high-performance motorcycle manufacturer, underscores the importance it places on managing its brand narrative, according to a company statement.
The terms dictate that all content obtained from the press center is to be used solely for professional editorial and journalistic activities. Commercial use, private advantage, or advertising are expressly prohibited. While processing and alteration of content are permitted, the company insists that its original meaning must be preserved and the material not distorted or alienated. The right of use is limited to the duration the content is available on the press center and within the geographical scope of KTM’s operations.
Transferring or duplicating content to third parties is generally disallowed, except when essential for the stated purpose of reporting. Electronic storage and duplication are limited to standard production procedures within the bounds of lawful and intended use. The company specifically forbids the use of its content within services that compete with or replicate KTM’s own offerings.
KTM asserts its copyright and trademark rights over all content, emphasizing that it, its licensers, or external owners retain ownership. Any use of photographs, films, or images requires proper attribution, including the company name, copyright notice, and photographer or agency credit where applicable. The company disclaims any guarantee that provided materials do not infringe upon the rights of third parties or violate competition regulations.
The company also reserves the right to alter the content within the Online Press Center without prior notice and accepts no liability for the availability of content or access to the press center itself. KTM’s contact information for press inquiries is available through its press center at press.ktm.com and via phone at +43 7742/6000-0.
Journalists utilizing the press center are obligated to maintain the confidentiality of their access data and report any loss or suspected misuse immediately. KTM retains the right to refuse access to the press mailing list, block registration, and deny use of the services at its discretion. The terms of use are governed by Austrian law, with Salzburg designated as the jurisdiction for any legal proceedings.
KTM requests that a complimentary copy or a link to any publication based on its press materials be sent to press@ktm.com, located at Stallhofner Straße 3, A-5230 Mattighofen, Austria.
