Swedish YouTube Dominated by KAJ and JLC in 2025, New data Reveals
Stockholm, Sweden – December 2, 2025 - Swedish YouTube creators KAJ and JLC have topped the charts as the most-watched channels in Sweden for 2025, according to newly released data from Aftonbladet.The pair’s consistent output of varied content - ranging from gaming and vlogs to challenges and collaborations - has resonated strongly with Swedish audiences, solidifying their positions as leading figures in the country’s digital landscape.This marks a critically important year for both creators, demonstrating the continued power of individual content creators in capturing and maintaining audience attention within the evolving media ecosystem.
The dominance of KAJ and JLC highlights a shift in Swedish media consumption, with YouTube increasingly becoming a primary source of entertainment and information for a broad demographic. while customary television viewership continues to decline, platforms like youtube offer a personalized and on-demand experience that appeals to modern audiences. The success of these creators also underscores the importance of authentic engagement and consistent content creation in building a loyal online community. The data analyzed covers viewership figures from January 1, 2025, to November 30, 2025.
KAJ, known for his gaming content and energetic personality, secured the top spot with over 850,000 subscribers and an average of 1.2 million views per video. JLC, a multifaceted creator focusing on vlogs, challenges, and lifestyle content, followed closely behind with 780,000 subscribers and an average of 1 million views per video. Both creators have cultivated strong relationships with their audiences through regular uploads and active engagement on social media.
Beyond the top two, other popular Swedish YouTube channels in 2025 include gaming channels like Ufosxm and creators focusing on beauty and fashion. The platform continues to foster a diverse range of content, catering to a wide spectrum of interests within the Swedish population. The rise of these digital personalities reflects a broader trend of decentralization in media, empowering individuals to create and distribute content directly to their audiences.
