Korean Star lee Young-ae’s Beauty Secret Fuels Rise of ‘K-Beauty’ Tourism
Seoul, South Korea – Actress Lee Young-ae, celebrated for her enduring beauty, undergoes a Densiti procedure three times a year, a practice revealed as part of a growing trend of international patients seeking cosmetic procedures in South Korea. This demand is driving a surge in “K-Beauty” tourism and establishing the nation as a leader in medical aesthetics.
The popularity of Korean entertainment via global platforms like Netflix and Disney Plus is fueling interest in the skincare and cosmetic procedures favored by Korean actors. Beyond Densiti, procedures like salmon DNA injection (Lijuran), thermage, Shrink, and Belotero are attracting international clientele. Lijuran, first released in Korea in 2014, utilizes DNA extracted from salmon cells to promote skin regeneration, though it remains unapproved by the US FDA and is currently only available in the US as a serum or cream.
Other Korean stars promoting K-Beauty treatments include Moon Ga-young (Readys), Kim So-hyun (Belotero), Kim Yu-jeong (Juberuk), Park Seo-joon, and Park Hyung-sik.
Industry analysts note a shift towards professional, scientifically-backed solutions and demonstrable results, moving beyond simple cosmetics. Publications like Vogue Business and Forbes have highlighted Korea’s advancements in medical beauty technology, including laser treatments, high-frequency procedures, and regenerative therapies, and their growing influence on western markets. The K-Beauty industry is evolving into a complete lifestyle export, encompassing medical resorts, AI solutions, and wellness tour packages.
