This excerpt reveals Joohoney’s artistic shift towards radical honesty and vulnerability as the core of his work. Here’s a breakdown of the reasons he feels this is critically important, and how it connects to his life and art:
* Personal Need for Authenticity: He states directly that showing his ”reason I have a living and [my need] to keep going” is more honest, and that’s what he needs to do as an artist. This suggests a personal struggle or a period of questioning that has led him to prioritize genuine expression. He’s not just making music; he’s using it to understand and articulate his own existence.
* Evolution of Motivation: Initially, he focused on showcasing skill. Now, in his 30s, he recognizes his existence depends on his fans. This realization fundamentally changed his artistic purpose – he now makes music for them, acknowledging their vital role in his career and life.
* Critique of the K-Pop Industry: He acknowledges the perceived glamour of being a K-pop idol is a facade. He believes idols are made great by their fans, not inherent grandeur. This hints at a disillusionment with the industry’s manufactured image and a desire to break free from it.
* Desire for a New Genre: He actively hopes for a shift in K-pop, envisioning a genre centered on honesty and encouraging othre artists to share their personal stories. He’s not just changing his own approach, but advocating for a broader cultural change.
* “Truth” in His Songs: Songs like “STING,” “bite,” and “NO BRAIN NO PAIN” are explicitly described as his “truths.” “bite” tackles industry realities, and “NO BRAIN NO PAIN” is a direct message against overthinking and inaction.
* Personal Connection to Concepts: Even the album’s concepts are deeply personal. The “STING” inspiration from Ali and the connection to his name (“JooHONEY” like a bee) demonstrate a intentional weaving of his identity into his art.
In essence, Joohoney is moving away from performance and towards expression. He’s using his platform to be real, to connect with his fans on a deeper level, and to challenge the norms of the K-pop industry. His artistry is now driven by a need to be authentic and to inspire that same honesty in others.
