This is a snippet of HTML code representing a paywall for an article on Le Figaro, a French news publication. Here’s a breakdown:
Overall Purpose:
The code displays a “paywall” or subscription notice to users,likely those who have reached a limit on free articles or don’t have an active subscription. it encourages them to subscribe, particularly highlighting a special 200th anniversary offer.
Key Elements & their Meanings:
* <div> with class “fig-premium-paywall”: The main container for the paywall message.
* <figure>: A semantic element used to group content (the image and caption).
* <img alt="Le Figaro" ...>: an image, likely the Le Figaro logo, with option text “Le Figaro”. The alt text is vital for accessibility.
* fig-img--complete fig-img: Classes for styling the image.
* <p class="fig-premium-paywall__title">Le Figaro célèbre ses 200 ans</p>: The title of the paywall message: “Le Figaro celebrates its 200th Anniversary.”
* <p class="fig-premium-paywall__subtitle">Offre anniversaire : 2€/mois pendant 200 semaines</p>: The subtitle, advertising a special offering of 2 euros per month for 200 weeks.
* <p class="fig-premium-paywall__connect">...</p>: A section to handle users who are already subscribers
* Déjà abonné ?: Asks “Already subscribed?”
* <a class="fig-premium-paywall__connect-link" ...>: A link to the login page.
* href="...": the URL where a user is redirected when they click the ‘Connectez-vous’ link. It includes parameters for tracking the source (horizon_web, main) and a redirect URI.
* data-js-gtm="...": This attribute contains data for Google Tag Manager (GTM). It’s used for tracking user interaction with the paywall (e.g., before clicking the login link), providing insights into conversion rates.
* Connectez-vous: The text of the link: “Connect.”
Functionality:
* The code presents a message to the user, urging them to subscribe.
* For existing subscribers, it provides a link to log in.
* The data-js-gtm attributes facilitate tracking user behaviour for analytics and optimization of the paywall.
In essence, this code is a standard web publishing practise designed to monetize content by requiring a subscription to access full articles.
