iPhone 17 Pro to Feature Anti-Reflective Display, bridging Gap with Standard Models
Cupertino, California – May 16, 2024 – Leaks indicate Apple’s upcoming iPhone 17 Pro and 17 Pro Max will incorporate a new anti-reflective display technology, significantly improving outdoor visibility. This marks a ample upgrade,potentially rivaling Samsung’s recent advancements in screen technology and represents a shift in Apple’s strategy regarding feature differentiation between its iPhone lines.
the new display technology, currently being tested in prototypes at Apple’s facilities in Cupertino, aims to drastically reduce glare in bright sunlight. Sources familiar with the panels,who have also tested Samsung’s Galaxy S24 Ultra’s anti-reflective coating,describe the enhancement as “a before and after” moment,comparable to the introduction of 120Hz refresh rates or increased peak brightness in previous iPhone generations. The technology reportedly utilizes a specialized nano-coating applied during the manufacturing process at LG Display’s plant in Paju,South Korea,a key supplier for Apple’s ProMotion displays.
Historically, features like ProMotion (adaptive 120Hz refresh rate) and larger display sizes have been exclusive to the ‘Pro’ iPhone models. However,Apple appears to be narrowing the feature gap between the standard iPhone 17 and the 17 Pro models. By extending the anti-reflective display to the Pro line, Apple is making a significant usability improvement more accessible, potentially influencing consumer purchasing decisions.
This move suggests apple is strategically balancing the appeal of its standard and ‘Pro’ iPhones. While the iPhone 17 Pro will retain exclusive features – details of which remain undisclosed – the inclusion of the anti-reflective display aims to make the standard iPhone 17 a more compelling option for users prioritizing outdoor visibility. Industry analysts at counterpoint Research predict this strategy could increase overall iPhone sales by 5-7% in the next fiscal year.
Apple is expected to officially unveil the iPhone 17 lineup in September 2024, alongside iOS 26 and the anticipated Apple Watch Ultra 3. Further details regarding the iPhone 17 Pro’s specifications and features are expected to emerge in the coming months.
Image Credit: Renders by Apple Hub (https://x.com/theapplehub/status/1951366332621971829)
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