omnicom Restructures, Absorbing IPG Agencies and Cutting 4,000 Jobs
NEW YORK – Omnicom Group is undergoing a major restructuring, absorbing key agencies from Interpublic Group (IPG) and initiating a global workforce reduction of approximately 4,000 employees, according to reports from the financial Times and Reuters. The move signals a notable consolidation within the advertising industry, prioritizing efficiency and integrated client portfolios.
The restructuring will see creative agency DDB, founded in 1949, and marketing firm MullenLowe integrated into Omnicom’s TBWA network. Simultaneously, FCB, with a history dating back to 1873, will be absorbed into BBDO, another omnicom agency. This effectively dissolves the self-reliant identities of some of advertising’s most established brands.
Omnicom CEO John Wren indicated the layoffs will primarily impact administrative roles, with some management positions also affected. He stated the restructuring is essential to achieve a “more effective and lasting” integration of IPG assets into the broader Omnicom institution.
While Omnicom has not officially confirmed the scale of the layoffs or the agency takeovers to Reuters, the news agency notes it cannot independently verify the reported figures. the consolidation reflects a broader trend in the advertising sector, where merging teams and resources is increasingly seen as vital for competitiveness. This shift marks a new phase of consolidation, impacting approximately 4,000 jobs globally.
