VividQ Achieves $1M Revenue, Targets $330B Display Market with Novel Holographic Technology
LONDON – VividQ, a holographic display company, has surpassed $1 million in annual revenue in 2024 and is poised to disrupt the display industry with its unique approach to 3D holographic visuals, according to co-founder and CEO darran Milne. The company has secured development projects with multiple big tech customers and recently expanded its commercial operations with new offices in Tokyo and California.
VividQ differentiates itself by leveraging existing, mass-produced components and employing advanced mathematical algorithms to achieve holographic displays, rather than attempting to create entirely new hardware. “The other companies working on holographic display are all trying to invent new display hardware from the silicon up,” Milne explained.”This is a long, perilous and hugely capital-intensive journey. By contrast, our approach is to use existing, mass-produced components and solve the problems at the math/algorithmic level. We make ordinary components do unusual things with clever math rather than brute-force it with new and risky display hardware.”
The companyS core technologies include advancements in computational power for content conversion to 3D holograms, a novel 3D Augmented Reality Waveguide capable of displaying true 3D images in lightweight AR glasses, and a system for projecting floating holograms into mid-air without headwear – envisioned as the foundation for future room-scale holographic environments.
To date, VividQ has raised approximately $29 million from investors in the U.K., Japan, and the U.S. While the company ultimately aims to capture a important portion of the $330 billion display market, its initial focus is on the AR/VR ($9 billion) and automotive Head-Up Display (HUD) ($7 billion) sectors.
“We want holographic display to be the standard technology across all devices - and,of course,for VividQ to supply the hardware and software underlying it all,” Milne stated. “we want to create a world were we have intuitive, 3D interfaces and are not locked for hours into a small screen in our hands or a desk.”
