Northwestern Kellogg Launches New International Marketing Program Focused on Japan & South Korea
Northwestern University’s Kellogg School of Management will launch a new course, “International Marketing: japan and South Korea 2026,” designed to equip students with the skills to navigate the complexities of marketing in two of Asia’s most dynamic economies.The program draws on insights from brand marketing leaders at global organizations and professionals from leading marketing and advertising agencies.
The course is geared toward students aspiring to lead global sales and marketing programs,as well as those with a strong interest in international business. Participants will gain firsthand knowlege from professionals working with international companies, learning to drive business results across diverse regions and cultures.
Leading the program is Mark Krolick, a marketing and commercial institution leader with over 20 years of experience. Krolick’s career includes roles at Marsh & McLennan, Delta Air Lines (spanning Revenue Management, Marketing, and Corporate Strategy), and United Airlines, where he spearheaded the development of the Polaris international business class experience and the airline’s future brand positioning. He has also held positions with private-equity backed retail brands focused on marketing and digital transformation.
