Hyundai’s “Night Fishing” Reels in Global Creative Acclaim

The automotive giant, **Hyundai Motor**, is poised to make waves at the Cannes Lions Festival, a prestigious event that celebrates global creative excellence. The company will be showcased in an exclusive session, spotlighting their branded content film, “Night Fishing,” which has earned numerous accolades.

Cannes Spotlight

The film “Night Fishing,” which debuted in June 2024, has already secured multiple awards. The branded content secured the Grand Prize in the Branded Entertainment & Content category at the Clio Awards, one of the world’s leading advertising festivals. It also won the Grand Prix in the Entertainment category at Spikes Asia and other prestigious awards.

Cannes Lions Festival Overview

The Cannes Lions Festival of Creativity, established in 1954, is a five-day event that attracts over 13,000 attendees from more than 100 nations. The festival features award ceremonies and seminars and showcases global excellence in advertising across 30 categories.

The intense competition at Cannes is particularly compelling for marketers worldwide, with over 25,000 entries from multinational corporations annually.

The advertising sector’s global revenue reached $732.5 billion in 2023 (Statista), underscoring the importance of events like Cannes.

Further Details

At the festival, **Hyundai** will be further distinguished with participation in an exclusive, invitation-only Cannes Stage session.

The film also claimed the Grand Prix in the Entertainment category at Spikes Asia, a Yellow Pencil at D&AD, a Gold Award at ADFEST, and the Best Editing award at the Fantasia International Film Festival, among others.