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How to Stop Itching: Science Says Rub, Don’t Scratch

Scientists identify Scratch-Free​ Itch​ Relief Methods

New York, NY – ​October 6, 2025 – Millions suffering from persistent itch can find relief without resorting to ⁣scratching, according to ​emerging scientific​ research. A ⁤growing body​ of evidence points to choice methods, including targeted touch‍ adn ‍temperature modulation, as effective ways to disrupt‍ the itch cycle⁣ and soothe irritated skin.

Itchy skin, clinically known as pruritus, affects an estimated ‌30-50% of⁤ the general population and ​can ‌considerably diminish quality of life. Chronic itch is associated with numerous ⁢dermatological conditions like eczema and psoriasis, as well ⁢as systemic diseases. ‌While the immediate‌ gratification of scratching provides temporary relief,⁢ it often exacerbates the problem, leading to a cycle of itch and inflammation, and potentially skin damage and infection. Researchers are now⁢ pinpointing strategies to break this cycle.

A 2021 study published in PubMed demonstrated the effectiveness of‌ gentle touch in mitigating itch. Researchers induced an itch on the forearms of participants and then applied a soft brush to the affected ⁢area. The study found that this non-invasive stimulation successfully reduced the sensation of irritation. The key, researchers emphasize, is hygiene: using a clean brush is crucial to ⁤avoid introducing new irritants or bacteria to the skin.

The science ⁣behind this approach lies in the⁣ way the brain​ processes itch ⁤and touch signals.Itch‍ signals travel along nerve pathways to the ⁤brain, where they⁤ are interpreted as unpleasant. Touch signals, though, can “override” these itch signals, effectively blocking thier perception.

Beyond touch, temperature manipulation is also showing ⁣promise. Applying a cool compress or utilizing temperature-altering devices can provide relief by desensitizing nerve endings. Further⁢ research is underway to explore the optimal temperatures and durations for maximum effect.

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