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How Social Media Fuelled Dedi Mulyadi’s Rise and Prospects for Indonesia’s 2029 Elections

West Java Governor’s Popularity Sparks Presidential Speculation

Indonesia’s political landscape is abuzz with whispers of a potential presidential bid. The highly regarded governor of West Java, Dedi Mulyadi, has captured the public’s attention, leading to conversations about his possible future role in the nation’s highest office.

Rising Star in Indonesian Politics

Dedi Mulyadi, West Java’s governor since February 2025, has swiftly become a prominent figure. His adept use of social media has significantly expanded his support base. He served as the regent of Purwakarta for ten years, before representing Golkar in parliament. He later aligned with President Prabowo Subianto’s Gerindra party. Though elected, he opted to compete for the West Java governorship and prevailed in 2024 with 62.2 percent of the vote.

Controversial Policies and Public Approval

Mulyadi, 54, is known for getting involved in his work, as seen by cleaning a clogged river’s floodgates. A controversial policy involved sending students to military compounds for discipline training. Academics criticize this as limiting creativity.

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Recent polls indicate Dedi Mulyadi’s strong approval. A study from the Centre for Strategic and International Studies (CSIS) shows that Indonesian political parties are experiencing a decline in public trust, with only 61.8% of respondents expressing trust in them (CSIS 2024).

Social Media and Populist Appeal

Dedi’s popularity is intertwined with his digital campaigns and offline initiatives. He has a combined following of millions across Facebook, TikTok, YouTube, Instagram, and X. This approach, along with relatable content and populist policies, resonates strongly with residents.

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In Java, Dedi’s policies are widely recognized. A significant majority of residents in Banten, Jakarta, Yogyakarta, Central Java, and East Java were aware of his initiatives, including the controversial discipline training policy, which also garnered broad support. The governor’s influence extends beyond his official duties.

Potential Challenges and Future Prospects

Dedi’s high approval ratings stem from his relatively short time in office. His popularity poses a complex political situation. Being a Gerindra member, he’s bound by the party’s decision. His potential to be Prabowo’s running mate is limited. With the removal of nomination thresholds, other parties might court the young governor.

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