Hertha BSC Announces Ban on Commercial and Monetized Stadium Vlogs

Hertha BSC announced on Friday that the club is banning commercial and monetized stadium vlogs at home matches, making them the second German professional football club to take active legal and operational steps against unauthorized in-stadium content production.

Visits to Hertha BSC’s stadium should above all be one thing: a shared football experience, the club stated on Friday, as reported by Goal.com. Fans must be able to experience matches and stadium atmospheres without events being recorded for commercial content productions. Private photos and personal video recordings remain fully permitted under the updated enforcement framework.

Hertha BSC subsequently clarified that security personnel have received explicit instructions to intercept visitors carrying recognizable professional production equipment. Such technical devices will not be allowed for active use inside the stadium bowl.

Enforcement of Media Rights and Stadium Regulations

To implement the ban, Hertha BSC relies on established ticket and stadium regulations combined with media and exploitation guidelines issued by the Bundesliga Group for both the Bundesliga and 2. Bundesliga tiers. The club acknowledged that previous enforcement of these operational rules had been inconsistent. Moving forward, management plans to fully utilize its domiciliary rights to halt unauthorized commercial exploitation.

Because third parties hold no independent commercial exploitation rights to stadium proceedings without explicit consent, the unauthorized filming and monetization of match scenes violate existing agreements with official broadcast partners.

Precedent Set by Dynamo Dresden

Hertha BSC follows a similar crackdown initiated earlier in the season by league rival Dynamo Dresden. In August, Dynamo Dresden released a joint declaration with ultras and fan representatives under the banner Vlogging? Not at Dynamo.

The Dresden statement emphasized that filming match action for commercial gain breaches stadium rules designed to protect the media rights of official television partners.