Major Pop Stars Strategically Position New Music for Grammy Consideration
Los Angeles - A flurry of submissions from pop’s biggest names-including Kendrick Lamar, Lady Gaga, and The Weeknd-signals a competitive season ahead for the upcoming Grammy Awards. artists are employing diverse strategies, targeting multiple categories wiht different tracks and albums to maximize their chances of recognition.
Lady Gaga is making a calculated play with her album “Mayhem,” submitted for both Album of the Year and Best Pop Vocal Album.”Abracadabra” is positioned as a frontrunner, vying for Record and Song of the Year, alongside nominations in Best Dance Pop Recording, Best Music Video, and Best Remixed Recording for its Gesaffelstein remix. Gaga is also seeking recognition for “disease” in Best Pop Solo Performance and attempting a crossover with “Perfect Celebrity” in Best Rock Performance and Best Rock Song.
The Weeknd has also submitted across multiple categories. Details of his submissions were not specified in the source material.
Kendrick Lamar’s submissions were not detailed in the source material.
These strategic submissions reflect a broader trend of artists diversifying their Grammy bids, leveraging the breadth of their recent work to appeal to voters across various genres and categories. The first round of voting for the 67th Annual Grammy Awards will begin on October 16,2024. Nominations will be announced on November 15, 2024.
