Heinz prefers Curtice Brothers ketchup to the well-known competitor’s condiment
The allusion to the most famous ketchup brand in the world is unmistakable: the new campaign by the agency Ingo Hamburg for the curtice ketchup brand of condiments advertises with an elderly gentleman named Heinz and a wink in relation to the ketchup competition.
The Hamburg agency Ingo has implemented a new campaign for the condiment manufacturer Curtice Brothers. The promotion is designed to promote the brand’s new sauces, which will be sold in so-called squeeze bottles in the future. One particular testimonial, a 72-year-old man named Heinz, stars as the campaign’s protagonist and expresses his love for the sauces.
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