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Los Angeles, CA - Hailey Bieber ignited the red carpet at GQ’s “Men Of The Year” event thursday night, turning heads in a daring, semi-transparent Gucci dress that evoked the provocative glamour of Tom Ford’s 1990s era for the Italian fashion house.
The appearance marks a shift for the style influencer, known for her recent embrace of “office siren” aesthetics – including slip dresses and low-rise baggy jeans – into a more overtly seductive silhouette. Bieber, founder of the skincare brand Rhode, chose a custom-made, backless gown crafted from shimmering black fabric for the festivity held at the Château Marmont in west Hollywood.
The dress, reminiscent of designs from Ford’s tenure at Gucci, featured a plunging back and a sheer construction, aligning with the “porno chic” aesthetic popular in the nineties. The look was described as both sexy and hypnotic by onlookers.
A sexy and hypnotic look, reminiscent of Tom ford’s style at Gucci. ©Backgrid USA / Bestimage
Gucci’s Tom Ford Legacy Revisited
The event celebrated the 30th anniversary of GQ’s “Men Of The Year” awards. Bieber’s choice of a vintage-inspired Gucci piece underscores a broader trend of revisiting and reinterpreting iconic fashion moments from the past, particularly those defined by Ford’s influential designs.