Haier Secures Top Sponsorship of 2023 Asia Cup Cricket Tournament
Global appliance manufacturer Haier has been named a top sponsor of the 2023 Asia Cup, a premier men’s One Day International (ODI) and Twenty20 International (T20I) cricket tournament currently underway. The sponsorship underscores Haier’s strategic focus on connecting with consumers through shared passions and delivering brand experiences that resonate with their aspirations.
The partnership provides Haier with a prominent platform to showcase its innovations designed for modern lifestyles. As millions across Asia tune in to watch teams including Pakistan, India, Sri Lanka, Bangladesh, Afghanistan, the UAE, Oman, and Hong Kong compete across 19 games, Haier aims to demonstrate how its technology empowers “smarter living” through intuitive and relevant solutions. This sponsorship builds on Haier’s broader commitment to engaging with key sporting events and audiences.
The Asia Cup tournament is structured with two groups of four teams, followed by a Super Four stage and culminating in a final match. Coverage of every game will be available live in Australia via both Foxtel and its streaming service, Kayo Sports, including a kayo Freebies tier.Foxtel will also broadcast Australia’s upcoming summer of cricket, featuring a highly anticipated five-test series against England – the Ashes.
