Gwyneth Paltrow has stepped in as the new “temporary spokesperson” for Astronomer, a tech company currently navigating a public relations crisis. The move comes in the wake of its former CEO and head of HR being caught on Coldplay’s kiss cam during a concert, an incident that led to thier resignations.
Paltrow,an actress and entrepreneur,appears in a humorous video released by Astronomer. In the clip, she addresses the company’s recent turmoil, playfully sidestepping direct questions about the scandal and instead promoting some of Astronomer’s services. The company’s public relations team has been credited with a swift and creative response to the self-inflicted crisis.
Thank you for your interest in Astronomer. pic.twitter.com/wtxeegbamy
– Astronomer (@astronomerio) July 25, 2025
this situation highlights the unpredictable nature of public relations in the digital age, where viral moments can quickly escalate into significant challenges for companies. Astronomer’s strategic use of a high-profile personality like Paltrow aims to redirect public attention and manage the narrative surrounding the executive scandal.
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