Guntouchables Surpasses Two Million Players After Free Launch

Indie Hit Celebrates Success with Ongoing Content Plans

Game Swing’s cooperative Roguelike, Guntouchables, has achieved remarkable success, attracting over two million players following its recent launch. The title offered a limited-time 24-hour free-to-keep window, a strategy that developer Game Swing and publisher Ghost Ship have hailed as a significant triumph.

A Bold Move Pays Off

The initiative to give the game away for free was a strategic gamble for Game Swing. “As an indie studio, it is incredibly difficult to capture people’s attention,” stated **Martin Kai Sommer**, CEO of Game Swing. He added, “We really had faith in Guntouchables’ quality. We have been overwhelmed by the positive response from players, and we have worked hard to deliver a game that both loyal and new players can enjoy in the years to come. This is the perfect game to take a friend to see from now, so we hope to see the apokal.”

Future Content and Availability

Players who secured a free copy can anticipate continued support, with Game Swing promising a post-launch roadmap featuring free updates and adjustments based on community feedback. For those who missed the initial giveaway, Guntouchables remains accessible at a budget-friendly price of £4.49/$4.99/€4.99.

The success of Guntouchables aligns with a broader trend in the gaming industry where innovative release strategies can significantly boost player acquisition. For instance, the free-to-play model has proven highly effective for many mobile titles, with games like Genshin Impact generating billions in revenue by offering a compelling experience upfront and monetizing through optional cosmetic items and character unlocks. This strategy has allowed them to build massive, engaged player bases.