Take-Two Interactive, the parent company of Rockstar Games, has moved to protect its intellectual property related to the Grand Theft Auto franchise, objecting to a trademark application for “Vice City Subs.” The application, filed by DT Global Investment Holdings, proposed a sandwich shop and restaurant business utilizing the iconic name.
The legal challenge, submitted to the U.S. Patent and Trademark Office on February 13, 2026, revealed previously undisclosed sales figures for several titles within the Grand Theft Auto universe. According to court filings, Grand Theft Auto: Vice City Stories, originally released in 2006 for the PlayStation Portable and later for the PlayStation 2, has sold over seven million copies worldwide. This figure represents a significant increase from the last publicly reported sales total of 4.5 million copies in March 2008.
The filing underscores the continued commercial value of the “Vice City” name, highlighting its association with the critically acclaimed 1980s-era open-world game. Take-Two’s legal team detailed the cultural significance of the brand within the GTA franchise to support its claim against the trademark application. While sales data for the original Grand Theft Auto: Vice City were similarly included in the filing, the company cited the same 17.5 million copies reported in 2008.
Grand Theft Auto: Vice City Stories experienced a limited release across multiple platforms, including the PSP, PS2, PlayStation 3’s PSN store in 2013, and as part of the GTA PS Vita Collection in select regions in 2016. Despite its relatively niche distribution, the game has quietly added 2.5 million units to its sales total over the past 18 years.
The trademark dispute has prompted renewed discussion among fans regarding the potential for rereleases of Grand Theft Auto: Vice City Stories and its companion title, Grand Theft Auto: Liberty City Stories.
