liège, Belgium - September 8, 2020 – Sébastien Desclée, a veteran of the advertising and consumer goods industries, has been appointed interim CEO of Belgian chocolatier Galler, signaling a potential turning point for the iconic brand. The move comes as Galler aims to navigate a company transformation and pursue both domestic growth and international expansion.
Desclée, whose career spans roles at Procter & Gamble, Publicis, FCB, and within the media sector, will focus on developing Galler across three key areas: product innovation, employee development, and digitalization. he arrives with a mandate to position the company for future investment. “I am coming to this company to bring it into a dynamic of developments wich could ultimately lead to the arrival of new capital. We will see then,” Desclée told la Libre.
Galler, deeply rooted in walloon, Liège, and Belgian heritage, faces the challenge of modernizing while preserving its established reputation. Desclée expressed confidence in the brand’s potential. “Galler is a very beautiful brand, with beautiful products and important Walloon, Liège and Belgian roots. There is a challenge of transforming the company but I am convinced that there are many opportunities for development on the Belgian market but also to promote this no-how internationally.”
desclée’s experience in business transformation,innovation,and digitalization will be crucial as Galler seeks to establish a new identity centered around ethical and sustainable practices,according to reporting from La Libre. The appointment marks a strategic shift for the chocolatier as it looks to capitalize on its legacy and expand its reach in a competitive global market.
